When is the best time to post on Instagram as a business owner? The answer varies depending on where you live and what your goals are. In this blog post, we will explore why timing is important for businesses that use Instagram marketing and provide insights into how much of an effect the time of day has in terms of engagement.
In 2022, the best time to post on Instagram will be between 12pm and 11pm EST. This window is based on a small analysis of over one million posts from businesses around the world. The most successful posts happen when there’s a mix of day and evening hours. That way, your content can reach consumers at different times of the day.
In order to make sure your posts are seen by as many people as possible, avoid posting during the early morning (between midnight and noon EST) or late night hours (after 11 p.m. EST). These times tend to have lower engagement rates due to competition from other content creators. However, if you’re looking for increased engagement, go ahead and post in the morning hours. Since this is when most people are waking up to start their day with social media, your posts will be seen by more users at that time.
On the weekends, there’s no reason not to engage with followers all day long! That being said, - it seems like Instagrammers are more active in the evening hours, so if you want to get the most out of your posts, try scheduling them for later in the day.
When it comes to posting at the proper time, content planning is absolutely important! Here is my favorite creator and my fave video of her speaking on creating content and schedule planning :
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