With the debut of Instagram Subscriptions today, Instagram is providing creators new options to make money. The feature, which was first seen on the App Store in November, is now officially in early testing with a select number of American producers who will be able to charge their followers for exclusive Instagram Live broadcasts and Stories. Subscribers will also get a special badge to help them stand out in the comments area and in the inboxes of the creators.
Only ten U.S. creators have access to the new feature at the moment, since Instagram considers it a "alpha" test designed to gather input from followers and creators, which it will subsequently iterate on.
Actor and influencer @alanchikinchow, basketball player @sedona._, astrologer @alizakelly, dancer/actress/model @kelseylynncook, digital creator @elliottnorris, Olympic silver medalist @jordanchiles, gymnast and creator @jackjerry, spiritual coach and artist @bunnymichael, XR creator @donalleniii, XR creator @donall
Creators can set their own pricing for access to their exclusive content using the Subscriptions product. Depending on how much a creator feels their material is worth, there are eight pricing tiers to select from, ranging from $0.99 per month to $99.99 per month. Most authors will likely start at the low end of that spectrum, with prices as low as $0.99, $1.99, $2.99, $4.99, or even $9.99 per month, before moving up to $19.99, $49.99, or $99.99 per month.
Users will be able to view earlier subscriber-only content, such as Stories stored as Highlights, once they have subscribed. They'll get notified of special broadcasts, where they'll be able to interact more fully with the artists due to the smaller viewing audience. Creators may offer behind-the-scenes footage, exclusive polls, and more in subscriber-only Stories, which are signified by a purple ring. Subscriber badges, which will also be purple, will help fans stand out in public content comments and in authors' message request folders in the inbox.
Helping creators make a Living
During the early testing, there was also no distinct area for Subscriptions on authors' statistics dashboards. However, under their Subscriptions Settings, producers will be able to see their total expected profits from subscriptions, total subscribers, new subscriptions, and cancellations. They can't export subscriber lists or any other data for now, but Instagram says it plans to develop tools in the future that would allow artists to engage with followers "off-platform."
Fans may pay a subscription to their favorite producers' material through typical in-app purchases on iOS and Android. For the time being, Instagram does not take a portion of the creators' earnings.
Ashley Yuki, Instagram's co-head of Product, stated, "We're the same as all of Meta — we're not accepting any rev share until at least 2023." "Our major purpose here is to assist creative in making a living... We're trying to come up with as many approaches as possible to generate monetization solutions."
What are your thoughts? Are you going to subscribe to someone else's Instagram? Are you going to use the subscription feature to make sales and earn an extra income?