As a business owner, you know that engagement is key to success on Instagram. The more engaged your followers are, the more likely they are to see your content, click on your links, and buy your products or services.
This is good that we know this but how do you increase engagement on Instagram? Read the rest of this blog to find out how!
Instagram Engagement Rate Calculator
Engagement rate is a good indicator of how well your content is performing. A high engagement rate means that people are liking, commenting, and sharing your content, which can lead to more followers and customers.
A low engagement rate could mean that people are not finding your content interesting or relevant, which could lead to fewer followers and customers.
So if you're looking to grow your Instagram following and reach more people with your content, aim for a high engagement rate!
Before we dive into increasing your Instagram engagement you must know what your current engagement rate is. There are many Instagram engagement calculators but this is how you can calculate from scratch:
To calculate your engagement rate on Instagram, simply take the number of likes + comments on a post and divide it by the number of followers you have and multiply it by 100.
Here is a range of good and bad engagement rates for your account:
Less than 1% = low engagement rate Between 1% and 3.5% = average/good engagement rate Between 3.5% and 6% = high engagement rate Above 6% = very high engagement rate
As an industry standard, an engagement rate on Instagram between 1% and 3% is generally good, it is the average we see on an influencer's profile. If the engagement rate is higher than 3%, that is a good sign that their audience is very engaged with their content, and if it is below 1%, it means their audience as a whole is not very engaged with their content.
How to Increase Engagement on Instagram
There are a few key things you can do to increase engagement on your Instagram account:
- Use hashtags strategically: Hashtags are a great way to get your content seen by more people. Use relevant, popular hashtags to reach a wider audience.
- Engage with other users: Like and comment on other users' posts, and follow accounts that interest you. This will help you get noticed, and also build relationships with other users.
- Post interesting content: Make sure your posts are engaging and offer something that others will want to see. Quality photos and videos are always a good bet.